Orox Brand Guide
A guide to keeping Orox looking sharp.
Always keep in mind who we are, where we come from, what we stand for, and where we're going.
Our mission is to provide our customers with excitement and thrill in owning high quality leather products which are made with functionality and tradition in mind, and which they will enjoy for decades to come.
Equal parts retail shop and on-site manufacturing, our hybrid approach fuels experiential, authentic relationships with our customers and partners.
Whether used on our products or print materials, our logo carries a rich history, and we take pride in our logo being in the spotlight.
PRIMARY - WHITE OUTLINE
DO'S & DON'TS
- Use WHITE OUTLINE logo on dark backgrounds.
- Use BLACK OUTLINE logo on light backgrounds.
- Use GOLD OUTLINE logo on dark backgrounds.
- Don't add new colors or effects.
- Don't rotate, skew, or warp.
- Don't alter.
We like keeping it bold and simple, leaving room for our products and family to shine.
TEAM: I recommend working with the next marketing person to determine Orox Leather's official brand color palette.
Our primary typeface is Montserrat. Get to know it.
TEAM: I recommend working with the next marketing person to determine Orox Leather's official brand typography.
Montserrat is Orox Leather's workhorse font. Straightforward, honest, and easy-going. It is used for titles, headlines, copy, and the occasional display text.
Whether considering digital or print, think genuine and authentic. No need to make them cinematic.
Good product photography is the most powerful tool we have to encourage online visitors to purchase our goods so don't skimp!
Product shoots should be fully planned and scheduled. It almost always takes longer than you think it will to complete.
Product photos should be fully knocked out, or their background color should be uniform and blemish-free.
Consider specific lighting equipment and expect multiple lighting set-ups for each material, color, and hardware.