Believe in Baseball braceletThis season we’ve partnered with Baseballism, an apparel and accessories company “focusing on the class, tradition and history of baseball,” to create “Believe in Baseball” bracelets. These simple leather bracelets are a testament to the illustrious tradition and enduring hope of baseball. And like the game itself, they’ll last forever and never go out of style. Each spring the season begins anew and it can feel like anything is possible. Maybe this will, finally, be the year.

Baseball is, of course, a quintessentially American game. (Actually it’s a quintessentially Pan-American game as it’s also much loved in Cuba, the Dominican Republic, Mexico, and elsewhere in Latin America.) We love baseball for many reasons. Perhaps top on that list is the sense of time that the game conjures. Whether it’s playing a lengthy family game of wiffle ball or listening to a game on a warm summer evening, we associate baseball with having time and being able to spend it with family and friends. We also love the history and connection to the past that pervades this game that has been played more or less the same for over one hundred years. Here’s to more years and more generations.wiffle ball

April 14, 2015 — Martin Martinez