Orox Brand Guide

A guide to keeping Orox looking sharp.

BRAND LENS

Always keep in mind who we are, where we come from, what we stand for, and where we're going.

 

MISSION

Our mission is to provide our customers with excitement and thrill in owning high quality leather products which are made with functionality and tradition in mind, and which they will enjoy for decades to come.

DIFFERENTIATION

Equal parts retail shop and on-site manufacturing, our hybrid approach fuels experiential, authentic relationships with our customers and partners.

PERSONALITY
  • Authentic
  • Family
  • Empathetic
  • Innovative
  • Experiential

LOGO

Whether used on our products or print materials, our logo carries a rich history, and we take pride in our logo being in the spotlight.

DOWNLOAD ALL LOGOS

PRIMARY - WHITE OUTLINE

BLACK OUTLINE

GOLD OUTLINE

MINIMUM SIZE
Our logo is our calling card. Remember not to scale it down so small that no one rings us.

CLEAR SPACE
Our logo needs to stand out. Make sure there's a lot of white space around the logo wherever it is used.
DO'S & DON'TS
YES
  • Use WHITE OUTLINE logo on dark backgrounds.
  • Use BLACK OUTLINE logo on light backgrounds.
  • Use GOLD OUTLINE logo on dark backgrounds.

NO

  • Don't add new colors or effects.
  • Don't rotate, skew, or warp.
  • Don't alter.

COLORS

We like keeping it bold and simple, leaving room for our products and family to shine.

TEAM: I recommend working with the next marketing person to determine Orox Leather's official brand color palette.

TYPOGRAPHY 

Our primary typeface is Montserrat. Get to know it.

TEAM: I recommend working with the next marketing person to determine Orox Leather's official brand typography.

MONTSERRAT

Montserrat is Orox Leather's workhorse font. Straightforward, honest, and easy-going. It is used for titles, headlines, copy, and the occasional display text.

DOWNLOAD FONT

PHOTOGRAPHY

MARKETING IMAGERY

Whether considering digital or print, think genuine and authentic. No need to make them cinematic.

 PRODUCT PHOTOGRAPHY

Good product photography is the most powerful tool we have to encourage online visitors to purchase our goods so don't skimp!

Product shoots should be fully planned and scheduled. It almost always takes longer than you think it will to complete.

Product photos should be fully knocked out, or their background color should be uniform and blemish-free.

Consider specific lighting equipment and expect multiple lighting set-ups for each material, color, and hardware.